National Youth Anti-Drug Media Campaign

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The Policy , [Washington, D.C.]
Drug abuse -- Study and teaching -- United States., Children -- Drug use -- United States -- Prevention., Youth -- Drug use -- United States -- Preven
StatementExecutive Office of the President, Office of National Drug Control Policy.
ContributionsUnited States. Office of National Drug Control Policy.
The Physical Object
Pagination1 v. (various pagings) :
ID Numbers
Open LibraryOL15491040M

Bachman,).Thus,the National Youth Anti-Drug Media Campaign seeks to alter these demand-related factors. Campaign efforts should primarily target illicit drugs of first use.

The goal of the National Youth Anti-Drug Media Campaign is to prevent drug use before it starts and encourage occasional users to.

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The National Youth Anti-Drug Media Campaign is a current domestic government propaganda campaign in the United States conducted by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the news media with respect to drug abuse" and of "reducing and preventing drug abuse.

May 15,  · The Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign has launched a new youth-targeted ad campaign to educate teens about the dangers of multiple substances, including drugs National Youth Anti-Drug Media Campaign book alcohol, and help them to live “above the influence.”.

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National youth anti-drug media campaign: How to ensure the program operates efficiently and effectively: hearing before the Subcommittee on Criminal Congress, first session, August 1, [United States] on viewyoursitedemo.com *FREE* shipping on qualifying viewyoursitedemo.com: United States.

National Youth Anti-Drug Media Campaign: hearing before the Subcommittee on Criminal Justice, Drug Policy, and Human Resources of the Committee on Government Reform, House of Representatives, One Hundred Seventh Congress, second session, June 25, We examined the cognitive and behavioral effects of the National Youth Anti-Drug Media Campaign on youths aged to National Youth Anti-Drug Media Campaign book years and report core evaluation results.

Browse our complete library of downloadable resources — eBooks, Guides and How-Tos — for parents struggling with a son or daughter's substance use. If you're having any difficulty communicating with the people you care about you might want to read a good book about communication skills, or talk with a councilor or therapist who can help you to learn some basic listening and sharing skills.

The Case of the National Youth Anti-Drug Media Campaign: A Critical Analysis from a Strategic Communication Perspective Peer-Reviewed Case Study Article (PDF Available) ·.

Description National Youth Anti-Drug Media Campaign EPUB

When the Office of National Drug Control Policy (ONDCP) created the National Youth Anti-Drug Media Campaign, it was intended to reduce drug use among young people through the use of multi-media advertising and public communications strategies that included television, radio, and print advertising.

Media Campaign, describes the evaluation of the National Youth Anti-Drug Media Campaign (Evaluation) design, and outlines the contents of the later chapters. The Evaluation focuses on the measurement of the outcomes and impact of Phase III of the Media Campaign on children and their parents concerning illegal drug use among youth.

The Evaluation. Findings from the evaluation of Phase II of the National Youth Anti-Drug Media Campaign that focused on television, radio, newspaper, magazine, school book cover, movie theater, and Internet advertisements demonstrated the effect of the program on the awareness of anti-drug messages among youth and parents of school-age children.

Abstract. Beverly Schwartz is an American behavioral scientist, Her book Rippling: plans and also served as the project director for the non-advertising portion of the 5 year and 50 million dollar Youth Anti-Drug Media Campaign under the guidance of the Office of National Drug Control Policy.

Evaluation of the National Youth Anti-Drug Media Campaign x National Institute on Drug Abuse Phase II, which was conducted from July until Julyreleased the Media Campaign to a national audience.

Phase II included 82 advertisements that were presented through television, radio. Evaluation of the National Youth Anti-Drug Media Campaign: historical trends in drug use and design of the phase III evaluation / prepared by Westat, Annenberg School for Communication, University of Pennsylvania, National Development and Research Institute, Inc.

; authors, Robert Hornik. Given that the available data on smoking cessation media campaigns are less complete than those for youth prevention efforts, it may be premature to recommend a national, large-scale media campaign. The Snyder and colleagues () meta-analysis suggested that cessation campaign effects were about two-thirds the size of prevention campaign.

“My Anti-Drug,” the youth brand of ONDCP’s National Youth Anti-Drug Media Campaign, is an unprecedented initiative that empowers kids to tell the world what stands between them and drugs. The goal is to promote prevention messages through powerful peer-to-peer communications and to offer kids ownership in the youth brand.

Witnesses testified about the White House Office of National Drug Control Policy's Anti-Drug Media Campaign, and efforts by the entertainment industry to promote an anti-drug message.

At issue was. The Office of National Drug Control Policy (ONDCP) is a component of the Executive Office of the President which works to reduce drug use and its consequences by leading and coordinating the.

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Mar 02,  · Mass media have changed dramatically over the past 25 years, yet they still remain an important channel for substance use prevention messages.

Unfortunately, the large mass media substance use prevention campaigns, especially the National Youth Anti-drug Media Campaign, have not been found to be generally viewyoursitedemo.com: David B.

Buller, Barbara J. Walkosz, W. Gill Woodall. The brand name associated with the National Youth Anti-Drug Media Campaign was highly recognized, but this brand name awareness did not translate into the intended change in cognitive or behavioural marijuana use outcomes.

There are several approaches to brand name recognition measurement, including the comparison of recognition rates of true and false brand phrases, and their association.

The committee was asked, particularly, to consider the role of a national media campaign in preventing and reducing underage viewyoursitedemo.com indicated in Chapter 1, we considered two mass media campaign approaches to affect youth alcohol consumption: a campaign directed primarily at youth, to affect their drinking decisions, and a campaign directed to parents and other adults who influence viewyoursitedemo.com: Richard J Bonnie, Mary Ellen O'Connell, Prevent UnderageDrinking.

Evidence is mixed on whether anti-drug media campaigns served their purpose of reducing drug use. A study of the National Youth Anti-Drug Media Campaign from to found that the $ billion federal initiative was not effective in reducing drug use, and may even had the reverse effect on some youth, by sparking teens’ curiosity.

For example, the first and second versions of the US Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign cost billion dollars over more than 10 years. 2 Although such campaigns underwent careful evaluation, most mass-media interventions are not developed in compliance with the classical circle of public health Cited by: May 28,  · Read chapter Appendix B: Workshop on Social and Environmental Influences: Adolescence is a time when youth make decisions, both good and bad, that have co.

Alcohol, Drugs, Tobacco Drugs and Alcohol. Above the Influence This is the official website of Above the viewyoursitedemo.com site and many of the Above the Influence ads that you see were originally created as a part of the National Youth Anti-Drug Media Campaign, a program of the Office of National Drug Control Policy.

Antidrug media campaign: ONDCP met most mandates, but evaluations of impact are inconclusive: report to congressional committees. DIANE Publishing. 0 Reviews. Preview this book. National Drug & Alcohol Facts Week - January 25 - Find out how you can get the facts about drug and alcohol use and abuse and shatter any myths your teens may have heard.

For more info. visit the National Institute on Drug Abuse. We help put a stop to drug abuse particularly in teens. Visit our site to learn more about how to prevent teen drug. A half hour special from In the Mix, The White House's National Youth Anti-Drug Media Campaign has developed tools and resources for teens that want to maintain a drug-free lifestyle.

They. Oct 27,  · A follow-up study funded by the National Institutes of Health found the campaign "had no favorable effects on youths' behavior" and may .Sep 01,  · For example, the first and second versions of the US Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign cost billion dollars over more than 10 years.2 Although such campaigns underwent careful evaluation, most mass-media interventions are not developed in compliance with the classical circle of public health Cited by: "What's Your Anti-Drug" Mural Project “My Anti-Drug,” the youth brand of ONDCP’s National Youth Anti-Drug Media Campaign, is an initiative that empowers kids to tell the world what stands between them and drugs.

The goal is to promote prevention messages through powerful peer-to-peer communic.